A senior managerial position is typical in most businesses and industry - the one responsible for spreading the word so to speak, the spokesperson of and for the business - product/service/brand and positioning.

As a marketing executive, you act in effect as a sales, marketing and advertising manager, or Advertising, Marketing, Promotions, Public Relations, and `Sales Manager', who plans, organizes, directs, controls and evaluates the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations.

As a rule, marketing executives start their careers in commercial, industrial and wholesale establishments, marketing and public relations consulting companies and by government departments. But there is great competition for these jobs.

Marketers come from all ages, both sexes, diverse background, some of them with formal training and experience, some of them with the qualification and no experience, those without formal training, but years of experience and everything in-between and beyond work successfully and side-by-side in this professional pursuit.

There are the main occupations in this field:

• Sales managers plan, direct and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.
• Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, direct and evaluate the marketing strategies of establishments.
• Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
• Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
• E-commerce managers plan, organize, direct, control and evaluate the design, development and maintenance of internet and intranet sites to manage an organization's internet presence including public relations, communications and commercial activities.